Joy King is the Vice President of telecoms cloud company Optiva and leads the company’s Go To Market (GTM) Strategy. She joins RCR Wireless News on the podcast for a deep dive into the changing telecom landscape, detailing how business models are shifting and what telcos need to do to keep up, from embracing contemporary technologies to appealing to a more diverse and younger workforce.
![well technically well technically](https://www.rcrwireless.com/wp-content/uploads/2020/07/41973912_m-scaled-1-696x696.jpg)
Well, technically… telcos need to adopt a customer, not infrastructure, first approach: Optiva’s Joy King (Ep. 103)
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