Florida-based carrier-services company and virtual operator (MVNO) Syniverse has laid off 95 staff and rejigged its senior management team as part of a reorganisation to merge and reorder its carrier and enterprise business units into two brand new divisions, covering ‘revenue’ and ‘product’. The company will also reduce its footprint in “some geographies where it has very small employee populations”, it said.
A press statement suggested these twin units will spearhead its “customer and product centricity”, describing sales and services, effectively, and “propel future growth”. Syniverse has around 1,500 employees in total. John McRae, president of its carrier business unit, will depart in late September after 14 years; he was “integral” to the design of the new structure, it said, and has taken the decision to exit.
Harry Patz, joined in March, has been appointed as chief revenue officer and will oversee go-to-market functions, including sales, marketing, and business development. John Wick is chief product officer, and will lead product strategy, development, delivery, and management. Syniverse said it hopes to “reduce complexity, drive innovation, and improve ways of working”.
The company said in a statement: “This [reorganisation] will make Syniverse more efficient, easier to work with, and better equipped to solve customer challenges… Decisions to reduce headcount are never taken lightly. But we are confident in our leadership team and new organisational structure to achieve our strategic goals, optimise our portfolio, and deliver superior solutions for our customers.”
Andrew Davies, chief executive at Syniverse, commented: “This new structure allows Syniverse to drive operational efficiencies, eliminate silos and duplicative processes, and better focus on our customers and how we are delivering innovative solutions to their business challenges. We’re building on the momentum we’ve seen in customer satisfaction and implementing the framework we need to establish even stronger connections with our customers and enhance the experience we deliver to them.”
