This week, Spirent Communications’ Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market.
Well, technically… there’s (some) value in the marketing hype: Spirent Communications’ Cheryl Ragland (Ep. 108)
ABOUT AUTHOR
Catherine Sbeglia Nin
Catherine is the Managing Editor for RCR Wireless News, where she covers topics such as Wi-Fi, network infrastructure, AI and edge computing. She also produced and hosted Arden Media's podcast Well, technically... After studying English and Film & Media Studies at The University of Rochester, she moved to Madison, WI. Having already lived on both coasts, she thought she’d give the middle a try. So far, she likes it very much.