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Creating a Customer-Centric Culture with Kimberly McKinley of UTOPIA Fiber

In this episode of 5G Talent Talk, Carrie Charles interviews Kimberly McKinley, the Chief Marketing Officer of UTOPIA Fiber. Kimberly shares her unique career path, starting in healthcare accounting and moving through various marketing roles before joining UTOPIA Fiber in 2010. Utopia Fiber, founded in 2004 by 11 cities in Utah, is now the largest and most successful open access network in the U.S. This model allows multiple private ISPs to operate on a publicly-owned fiber infrastructure, offering consumers high-quality, competitively-priced internet services.

Kimberly explains the benefits and challenges of an open access network, emphasizing the importance of cities managing infrastructure while enabling private sector competition. She discusses Utopia’s customer-centric approach, including personalized welcome packages and attentive customer service, which has resulted in high customer satisfaction.

Kimberly also highlights UTOPIA’s strong company culture, marked by long employee tenures and a supportive, family-like environment. She credits their success to compassionate leadership, employee empowerment, and a focus on human connection over rigid metrics. As a woman in telecom, Kimberly advocates for authenticity and confidence, encouraging women to embrace their unique perspectives and pursue leadership roles. She emphasizes the need for inclusive, supportive environments to attract and retain diverse talent in the industry.

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About Kimberly McKinley

Creating a Customer-Centric Culture with Kimberly McKinley of UTOPIA Fiber

Kim McKinley helps lead UTOPIA Fiber as its Deputy Director and Chief Marketing Officer. In 2010, she joined the network as a member of its turnaround team, and has helped cement today’s UTOPIA Fiber as the fastest-growing, highest-rated, and most-successful Open Access network in the United States. Day-to-day, Kim actively leads UTOPIA’s marketing, sales, order fulfillment, and customer service teams. In addition to being one of the industry’s most recognizable leaders, she is a Board Member of the Fiber Broadband Association in Washington, D.C  and AAPB (American Association for Public Broadband), and speaks on the national stage. Prior to UTOPIA Fiber, Kim worked in the hospitality marketing industry and has a B.A. in Business Administration from the College of Charleston.

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ABOUT AUTHOR

Carrie Charles
Carrie Charleshttps://broadstaffglobal.com
Carrie Charles is the Chief Executive Officer and Co-Founder of Broadstaff, the leader in specialized workforce solutions for telecommunications and technology. Carrie is a thought leader on workforce trends, women in tech and workplace diversity, and is the host of the 5G Talent Talk podcast on RCR Wireless News for a global audience of 150K+. Carrie Charles currently serves as the Executive Director of Industry Relations of the WIA-affiliated Women’s Wireless Leadership Forum (WWLF), with 2023 marking her fifth year on the board. Carrie serves on the Board of Directors of CableRunner International and the NEDAS Technology Association, and as the mother of a childhood cancer survivor, Carrie has aligned her personal mission with her role on the Board of Directors of the National Pediatric Cancer Foundation. Carrie additionally serves on the board of the CEO Council of Tampa Bay as the 2023 - 2024 Programs Chair. Using her diverse background as a lifelong entrepreneur, Certified Financial Planner, Certified Master Life Coach and a US Marine Corps veteran, Carrie is passionate about creating a culture of wellness and excellence. For over 30 years, she has helped thousands grow personally and professionally, and has helped companies like General Dynamics, Hewlett Packard and Eli Lilly attract, engage and retain their employees. Carrie has been a featured expert on Axios, Entrepreneur, Inc., NBC, HSN, Clear Channel networks, Thrive Global and various tech publications. Under Carrie's leadership, Broadstaff's growth has received numerous accolades, including Inc. Magazine's Inc. 5000 (2023, 2022, 2021, and 2020), the Tampa Bay Fast 50 (2023, 2022, 2020 and 2019), SIA's List of Fastest-Growing US Staffing Firms (2023, 2022), WPO’s 50 Fastest-Growing Women-Owned/Led Companies (2023). In 2022, Broadstaff earned a spot on Inc. Magazine’s inaugural Power Partners list. Carrie is a member of EY’s Entrepreneurial Winning Women™ North America Class of 2022, and a finalist for EY's Entrepreneur Of The Year® 2022 Florida Award. In 2021, Carrie was chosen as Tampa Bay Business and Wealth Magazine's CEO of the Year, and in 2019 was an honoree of Tampa Bay Business Journal's Businesswoman of the Year.