Google Inc. (GOOG) has reportedly acquired another mobile music startup in the run-up to its widely anticipated mobile music platform for Android.
Toronto-based Pushlife was bought for a reported $25 million, but neither company has disclosed the financial terms of the deal.
“When we started our journey in 2008, we set out to build immersive mobile experiences for people to play, organize, share and purchase digital content across multiple devices. But we think there’s a lot more work to do in the mobile space, like improving the way applications look and making them easier to use,” the company wrote on its website, announcing the news. “And as Google is driving innovation on the mobile web across a wide variety of areas, we thought joining the company would be a perfect fit. We’ll be joining Google’s engineering team in Canada, and will be working on building better mobile applications for all users.”
Google has made a number of deals in the music space and though the company has never formally announced plans, most industry watchers expect the company to make a major announcement on the mobile music front soon. If that comes to pass, this deal will surely be leveraged to bolster that offering.
Is Google finally closing the loop on its mobile music plans?
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