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While Smartphones are mostly snagging the headlines thanks to their enormous growth in market share, feature phones which run a non-smart OS and are Java enabled seem to be fading further and further from public consciousness.
But truth be told, feature phones still hold the biggest chunk of market share, and so with this in mind, a little firm called Snaptu has snapped to existence “bringing exceptional mobile Internet experience to the four billion users who don’t have iPhones”.
The concept is simple and genius, with Snaptu acting as a portal for a various applications which can be added from its catalogue, including social network applications like Facebook, Twitter, web sites, RSS readers, games and more.
The applications are slick, fast and unlike their smartphone brethren, don’t consuming huge amounts of data, but more importantly, they are also Java based meaning Snaptu and its band of apps can run on almost all mobile devices out there.
The near seamless experience is created by off-loading processing to a server, pre-fetching and pre-processing data for the device. This gives virtually any phone the power of a server, as well as automatically handling device fragmentation.
The company recently raised six million dollars in funding and has already succeeded in reaching a user base of 10 million on over 2500 different phone models. Moreover, it is one of the most popular apps on GetJar and Nokia’s OVI store.
Snaptu is also being offered as an app on Blackberry’s AppWorld, Sony Ericsson’s Play Now and various carrier app stores including O2, AT&T, Verizon, Airtel, Vodafone, Optus and Telstra.
Another great feature of Snaptu’s technology is its ability to transform any website into a mobile app. Take Facebook for example: Snaptu built its own Facebook app which is now being used by 2.8 million people on their mobiles.
As iPhone, Android and BlackBerry apps continue to proliferate and app stores continue to swell, Snaptu is making sure features phones are not left out of the “apps party,” just for not being smart.
Snaptu brings apps to feature phones
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