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TELPHIA RAISES $2.2M IN CAPITAL

NEW YORK-Telphia Inc., a San Francisco-based collector and marketer of wireless network and marketing data, said July 19 it raised $2.2 million in private equity capital during its latest financing round.

Established in February 1998, the privately held company offers its syndicated information provision services to cellular and personal communications providers.

Telphia integrates information from proprietary data gathering devices, media tracking services, Internet surveys, panel discussion data, point-of-sale information and network quality benchmarking.

“Telphia’s ability to identify new subscriber activity for all carriers and more immediate market share information will prove invaluable for leading-edge wireless marketers,” said Tim Dibble, a managing general partner of Alta Communications.

Alta, which led the latest round of financing for Telphia, is an established venture capital firm specializing in media and communications companies.

Joining Alta as a lead investor this round was the Megunticook Fund, a newly formed venture firm focused on early stage investments in technology, media and communications companies. Megunticook works closely with entrepreneurs and management teams on strategic and operational issues, especially during the earliest stages of a company’s life cycle.

“With top-tier and strategic backing, we are now able to plan and execute multiple technology trials in different markets incorporating all wireless communications protocols,” said Tom Frangione, chief executive officer of Telphia.

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