ALEXANDRIA, Minn.-Rural Cellular Corp. launched its first ever cross-branding effort that unites all of RCC’s wireless companies, which traditionally have not communicated a consistent marketing message, said the company.
Television commercials, titled “Promises,” began airing Aug. 2, and will be followed by radio advertising in all of RCC’s markets.
“The business units pooled their resources and were able to produce a campaign which represents RCC from the inside out,” said Richard Ekstrand, president and chief executive officer of RCC. “This unites our image and leverages core assets.”
RCC operates four business units that operate under the Cellular 2000, Unicel and Cellular One brand names.
