CARROLLTON, Texas-Sundial Marketplace Corp., a New York-based Internet retailer, and CellStar Corp. entered into a service agreement under which CellStar will provide Sundial cellular telephones, accessories and value-added services, including kitting, fulfillment, warehousing and products return processing.
Sundial also will use CellStar’s expanded Internet-based advanced order system to manage the fulfillment and shipping of products ordered on the Sundial Web site.
“By using Internet procurement tools, Sundial and CellStar have created a lower-cost distribution system that will allow savings to be passed along to wireless customers,” said Jonathan Koch, chief executive officer and president of Sundial.
