BELLEVUE, Washington, United States-T-Mobile USA officially replaced the VoiceStream Wireless brand name across the United States today with its T-Mobile brand. The rebranding began in July with the launch of service in California and Nevada and has rapidly expanded across the country.
With the name change, T-Mobile is also replacing its former VoiceStream spokeswoman Jamie Lee Curtis with Catherine Zeta-Jones, who will appear in nationally broadcast television, print and radio advertisements.
