The success and profitability of the mobile Internet all hinges on the level of personalization and intelligence it can achieve, according to Amdocs’ director for market development and strategy, Michael Breen.
Breen, who has been in the mobile industry for a decade, and having moved from the operator side of the business to the vendor side, said it was no secret mobile Internet had been going through the roof. Quoting some stats, Breen said that from 2008-2009 in APAC the mobile Internet saw a rise of 119% more unique users, 271% more data transferred and page impressions were up a whopping 459%.
