WARREN, N.J.-Virgin Mobile is hoping to drive text-messaging use by touting a Thumb Wrestling Championship next week in Miami.
The contest, which kicks off Tuesday, is part of a month-long promotion including free text messaging for Virgin subscribers between 8 p.m. and midnight in March. The carrier is wooing users in their late teens and early 20s by hosting matches in a regulation-size boxing ring on a Miami beach during spring break.
The winner of the thumb-wrestling tournament will receive a trip worth more than $3,000; daily winners will take home a Virgin Mobile phone and $200 in airtime.
“Thumb wrestling is hands-down the best way to condition your thumbs for text messaging,” said Peter Boyd, vice president of promotions and partnerships for Virgin Mobile USA.
