DALLAS-Research and consulting firm Parks Associates said the mobile-phone industry is in a unique position to set digital rights management standards that will work for consumers and industry players.
“Unlike the personal computing and consumer electronics spaces, the mobile-phone industry has been able to develop interoperable DRM solutions from the ground up, which is a real advantage for providers seeking to add multimedia content to their services,” said Harry Wang, a research analyst with Parks Associates. “This environment has created a clean slate for the mobile-phone industry to write its own DRM standard.”
However, the firm said industry participants must work out the payment of royalty fees and other aspects to encourage the market. And the potential is significant; the firm’s new Consumers & Emerging Multimedia Platforms survey found 28 percent of respondents planned to purchase new mobile phones during the next 12 months.
