—The Data Alliance and Factual have struck a deal to enable WPP operating companies (of which The Data Alliance is one) to leverage data that maps the known location of mobile phones to physical places, including the correlation of more than 65 million businesses in 50 countries to their specific locations.
WPP companies include public relations, media monitoring and marketing companies GroupM, Kantar, JWT, Cohn & Wolfe and Wunderman. The location data will be integrated into companies’ solutions and services in order to “allow marketers to create and deliver highly compelling and contextualized mobile experiences, including customization of mobile app content. Beyond mobile experiences, the location data will be integrated into insights and analytics across WPP’s network,” according to a company statement.
“Mobile platforms and data enable us to bring together the digital and physical worlds,” said Nick Nyhan, CEO of The Data Alliance. “Factual is a global data source that can help clients make minute-by-minute, geo-specific decisions so they can deliver the right content at the right time … and in the right place.”
—SAP has signed an OEM agreement with InEight, which serves the oil and gas industry as well as utilities, to integrate industry solutions with SAP’s platforms in order to serve those verticals with tailored mobile and business intelligence offerings. InEight will integrate its solutions with SAP products including SAP’s mobile device management platform, its BI solutions, SAP HANA and the SAP Mobile Platform.
–Commerce platform Lightspeed has introduced cloud-based big data analytics to its platform for retailers. The company recently launched a brand-able iPad point-of-sale application and now includes big data analytics in its cloud-based POS system.
Lightspeed said that 70% of its new customers opt for cloud-based POS solutions, and revenue from its cloud portfolio has grown nearly 400% in the past 12 months. The company said it has 19,000 stores processing $7.3 billion annually.
–Mobile data and analytics for pets? Sure, why not. A “smart collar” by PetPace allows veterinarians to remotely monitor a pet’s health at the clinic or in the animal’s home, using data collected on the pet’s temperature, pulse and respiration, activity patterns, pain, heart rate variability and other parameters.
PetPace offers both a professional version for vets, and a pet owner version. The professional version allows monitoring of multiple pets at the same time, the option to receive alerts on their mobile devices, and the ability to run analytics using proprietary software that analyzes the data “in real time in the context of historical and breed-specific criteria,” according to PetPace.
Clinical trials have already been run using the device, and it has been successfully deployed in veterinary hospitals and in homes, the company said. Collars can be lent to owners to collect information temporarily, PetPace said, or can be used in the waiting areas to collect certain measurements instead of in the exam room, which can be more stressful for pets.
Pet owners can purchase the collar for $150, plus $180 for a monitoring subscription and access to the analytics.
