PARSIPPANY, N.J.-Confectioner Cadbury Adams USA LLC will offer a ringtone from pop star Ryan Cabrera from an exclusive concert following the company’s 10-city tour of U.S. malls to promote its candies.
Cabrera and fellow singer Vanessa Carlton will headline a private show in Los Angeles later this year for winners of the “Sweeten your Tone” sweepstakes touting the Swedish Fish, Sour Patch and Chiclets lines of candy. During the tour, wireless “candy machines” will dispense ringtones to consumers with recent proofs-of-purchase for the sweets.
“We are extremely pleased to offer such fantastic entertainment and a unique ringtone to our loyal customers,” said Bill Higgins, Cadbury’s vice president for youth marketing.
