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ROK player launches in U.K. with Sony

KINGSWOOD, United Kingdom-ROK Entertainment Group launched its ROK Player technology in the United Kingdom through a deal with Sony/BMG Music Publishing.

The technology allows users to view video content including films, TV shows and music videos on their mobile handsets in full-screen formats. The product comes on a Digital Video Chip technology that slots into the phone’s multimedia card holder, said the company.

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