T-Mobile US claims initial offer was most popular of all time
T-Mobile US said it is bringing back a previously launched promotion offering a fourth line of service on a family plan with 10 gigabytes of data for free.
The promotion, which was originally launched in July, starts at $100 for two lines of service, with each line receiving unlimited voice calling, messaging and 10 GB of data. A third line with the same access can be added for $20 per month and now, for a limited time, a fourth line can be added for free.
The promotion results in four lines with each having access to 10 GB of data for $120 per month. Each line also includes T-Mobile US’ international roaming options, its recently announced North America roaming and calling option, access to the carrier’s streaming music service and its Data Stash program.
T-Mobile US is comparing the offer to shared data plans offered by rivals that have all lines connected to an account sharing 40 GB of data. The comparison shows a similar price to Sprint, and significant savings when compared to Verizon Wireless and AT&T Mobility.
The original promotion, which T-Mobile US said was its most popular promotion of all time based on the percentage of postpaid customers signing up for the program, was offered from July 15 through Sept. 7.
T-Mobile US recently reported it will post at least 2.1 million net customer additions for the third quarter, adding that growth will include at least 760,000 postpaid phone net additions and around 1 million total phone net additions.
AT&T management recently told an investor conference it expects to post more than 2 million net additions to its AT&T Mobility operations, which would match similar robust numbers posted by the carrier the previous quarter. The carrier said it will post positive net additions across AT&T Mobility’s postpaid, prepaid, connected devices and reseller operations. The company also said it expects to post improved margins for wireless service earnings before interest, taxes, depreciation and amortization.
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