ANN ARBOR, Mich.-Simplewire, an SMS aggregator, said it is working with Guinness Beer to launch its first short message service cross-carrier short-code advertising campaign.
The campaign uses television, radio and print ads to drive user interaction on mobile handsets via SMS, said the company. Customers who respond to the ads from their cell phones or wireless personal digital assistants may be entered to win free beer or other prizes.
Vanso and Soapbox Mobile collaborated with Simplewire on the campaign.
