Taipei Times | March 9, 2011 | Amy Su
AIMING HIGH:With the launch of its EVDO network and continuing cooperation with China Telecom Ltd, Asia Pacific expects its revenue to grow at least 12.5 percent
Asia Pacific Telecom (亞太電信), the nation’s No. 4 telecoms operator, expects to boost its customer base to 3 million by the end of next month on the back of the launch of new value-added services, a company executive said yesterday.
Its customer figures expanded about 550,000 to 2.88 million last year, maintaining its pace of growth over the previous three years of at least 500,000 new users per year, company data showed.
“The number of Asia Pacific customers will total 3 million by the end of April as a result of our new marketing strategy and services,” company chief executive officer Vincent Chih (遲煥國) told a press conference.
Asia Pacific yesterday announced a strategy focussing on increasing its number of smartphone users this year, with two newly launched service systems; its own mobile application store for the Android platform named “A+Mart” and a data value-added system called “A+Zone.”
MAJOR OPERATORS
These will allow Asia Pacific to officially fight for the data value-added service market with Chunghwa Telecom Co (中華電信), Taiwan Mobile Co (台灣大哥大) and Far EasTone Telecommunications Co Ltd (遠傳電信), the three major telecoms operators in Taiwan.
Asia Pacific said it expected its new services to help increase sales on non-voice services to 12 percent to 15 percent of total revenue, up from last year’s 10 percent, Chih said.
The telecoms operator also plans to spend up to NT$5 billion (US$169.9 million) on purchasing more smartphones this year, accounting for 20 percent to 25 percent of its full-year purchase of 1.2 million to 1.3 million handsets, to cater to rising demand from local users, Chih said.
Asia Pacific sold 1.1 million mobile phones last year, with smartphones accounting for only 11 percent, company data shows.
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