Alltel’s ‘Best Holiday’
Alltel is running a series of animated holiday television advertisements that feature Chad, the Alltel Wireless salesman, as he squares off against the four “Sales Guys” who are trying to ruin Christmas for good boys and girls. In one spot, the Sales Guys are stealing Alltel’s Motorola Rokr Z6m just as the new $80 offer comes down the chimney. The latest spot called “Almost Didn’t Rock” debuted on more than 20 networks, said the company. Another spot called “Best Holiday” features the Sales Guys trying to thwart Santa and ruin Christmas.
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Magnum takes to small screen
Mobile games publisher Ojom GmbH is offering a mobile game adaptation of the once-popular Magnum P.I. detective show. The game allows players to live the life of Thomas Magnum as he scours Hawaii for criminals, gathering evidence and stolen loot. The game includes more than 20 levels and bonus levels. The Magnum P.I. game is available on all Java-enabled phones.
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Boston’s police text-a-tip wins honors
A mobile anonymous tipline has earned an award from the Massachusetts Innovation & Technology Exchange. The system was developed by Hill Holliday and VeriSign Inc. for the Boston Police Department and allows people to use their mobile phones to text-message tips about crimes to police anonymously. The program is aimed primarily at users between the ages of 13 and 24. The award was for “Best Use of Mobile.” During the first two months of the program, the Boston Police Department said it received 365 text and phone tips compared with 133 tips during the same time period the previous year. In addition, Boston Police said text tips have led to the arrest of two murder suspects.
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Fashion meets phone function
Stacy London, the fashion expert featured on two fashion shows on The Learning Channel, launched an exclusive Web site with Sprint Nextel aimed at helping people decide which mobile phone best fits their personal style. The site also is designed to help users find gifts for friends and family. “The mobile phone is literally the one accessory that you display in public every single time you go out,” said London. “If someone told you that you could only wear one watch for the foreseeable future, or one pair of earrings, I know that everyone would give considerable thought to what they would pick out, so your mobile phone should be no different.” The site includes a quiz to help determine a user’s mobile style.
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Paparazzi reach new low?
VH1 Mobile launched a new made-for-mobile series, “The Misadventures of Bob Paparazzo.” The animated series follows celebrity photographer Bob Paparazzo and his flubs as he attempts to capture images of celebrities like Kim Kardashian at the Playboy Mansion, Vanessa Hudgens and Zac Efron in St. Barts, and others. New episodes launch each Monday and are available through all carriers and on VH1.com
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