BELLEVUE, Wash.-Continuing its marketing focus on the youth segment,
T-Mobile USA Inc. reported its Gold Sponsorship of the 2004 Summer X Games in
Los Angeles scheduled for next week, as well as its continued sponsorship of the
T-Mobile Action Sports Team.
The team this year includes BMX riders Dave Mirra
and Ryan Nyquist, skateboarder Bucky Lasek, skateboarder/snowboarder Shaun
White, snowboarder Gretchen Bleiler and freestyle moto X rider Carey Hart. Team
members will be on-site at the Staples Center for autograph sessions throughout
the four-day event, with T-Mobile USA planning to host a Hollywood event prior
to the Aug. 5 opening.
In connection with this year’s X Games, T-Mobile USA
said it will launch a national promotion called IM2Win. Customers will answer
pop culture trivia questions for a chance to win prizes.
