Etc.

We love pizza
Finally, an application that Americans will embrace. The Associated Press reports that Louisville-based Papa John’s International Inc. is offering a text-message ordering option at its 2,700 restaurants. Domino’s Pizza is letting its customers place orders from Web-enabled mobile devices. And as evidence that the cellphone is the greatest invention ever, frustrated passengers on a delayed airplane headed from Dubuque, Iowa, to Chicago were treated to Domino’s pizza delivered to their plane. After two hours of the nearly three-hour delay earlier this month, passenger Jeff Cullers, a Domino’s employee, arranged for the special delivery after getting the thumb’s up from his fellow passengers and the flight’s crew.
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Think pink
FunMobility said it exceeded its donation goal for its Breast Cancer Awareness Mobile Social Giving campaign by 66%. The campaign was the company’s first mobile social giving program and included specially created content. FunMobility said its members downloaded more than 6,000 mobile wallpapers and generated gross sales of more than $16,000 during the campaign. Half the proceeds will be donated to The Breast Cancer Research Foundation. The company is planning a November campaign in support of AIDS research and a December campaign benefiting Holiday Toys for needy children.
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Batter up
Qualcomm Inc. and Major League Baseball’s Internet company have teamed up to offer mobile content and services geared toward baseball fans. The service will be powered by Qualcomm’s BREW BrandXtend Signature Solution. Fans will be able to browse and purchase content including team logo and mascot wallpapers, ringtones of famous radio calls and new player images.
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Lighting up Everest
China Mobile has successfully tested a base station it set up on Mount Everest, a state news agency reported. The station will provide cell-phone capabilities for climbers as well as participants in next year’s Olympic torch relay, which is scheduled to go to the summit of the world’s tallest mountain. The carrier hired yaks and porters to transport the equipment to 21,325 feet. The site joins two other mobile stations positioned lower on the mountain. Once the test was completed, workers disassembled the site for the winter. The station will be reassembled next year.