CBS selects mobile ad vendors

CBS Mobile’s determined focus on advertising of late has culminated in deals with four mobile advertising-enabling companies: AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media, making it the first major broadcast network to work with the first three.
CBS is now offering clients a deep choice of advertising options in mobile, “ranging from text and banner ads on mobile Web sites, to commercials in video news and sports alerts, to video ads within mobile video, to commercials on CBS Mobile’s 24/7 television network,” the company said in a news release.
“We believe mobile advertising is one of the biggest business opportunities in the mobile world, and we want to be at the forefront of it,” said Cyriac Roeding, executive VP of CBS Mobile. “Teaming up with best-in-breed companies in an open and non-exclusive way is the cornerstone of our strategy-and these companies are leading the mobile advertising marketplace in terms of intelligent ad serving and distribution technologies and services. They will enable us to expand our relationship with our top 200 advertisers while reaching thousands of smaller advertising brands from around the world wanting to place ads around CBS Mobile content.”