YOU ARE AT:Archived ArticlesHummer phone? Why not

Hummer phone? Why not

If you’re a manly man and you’ve stubbed out your cigar long enough to buy a manly vehicle, you may well settle on the Hummer.
Your next logical move then is to acquire a Hummer mobile phone, designed and distributed by ModeLabs Group, a customized design manufactuer.
But wait. ModeLabs Group is French and based in Paris. Can a manly man really acquire such a phone?
Not to worry. The phone itself may not give you away. The good news is that the slider phone (another manly touch) is inspired by the wheels and grille of Hummer vehicles. It gets better: The phone will be available in yellow, khaki and sand colors. To top that, the phone allows personalization by snapping on camouflage battery covers.
The mobile Hummer-it lacks wheels, the assumption being that men will carry it or transport it in their vehicles-will be launched first in Europe first and other countries “very soon,” according to GM and ModeLabs.
The phone is triband GSM phone-though GM and ModeLabs don’t specify which bands-and offers stereo Bluetooth, a USB port, 2-megapixel camera and an MP3 player, among other features.
According to Wright Investors’ Service, ModeLabs has 274 employees in France and had $213 million in sales last year. The company went public last year, its first in operation, and is traded on the Paris exchange. According to ModeLabs, it serves network operators, mobile virtual network operators and retailers. It launched a United States subsidiary, ModeLabs Inc., last year. The company lists MTV, Virgin Mobile and Levi’s among its customers.

ABOUT AUTHOR