Sony music videos to hit MobiTV stream

MobiTV bulked up its content library with a deal to license more than 2,500 music videos from Sony BMG Music Entertainment.
The wireless video provider said it will put the videos into rotation “immediately” on its music channels, expanding its portfolio to 7,000 music videos. The companies also said they will collaborate to develop customized channels of original video programming including long-form concerts and artist-created programs.
Financial terms of the deal were not disclosed.
“We’re delighted to be working with MobiTV as we continue to build our presence in the mobile space,” said Sony executive Thomas Hesse. “We look forward to working closely with them as we explore a wide range of innovative programming concepts.”
The deal is one of a number of notable transactions for MobiTV, which has worked to bulk up its mobile TV offerings with content from well-known and established media brands.