Dear Editor,
With reference to Tracy Ford’s article in the Jan. 5 edition of RCR, it has been our experience that the cellular industry is characterized by a tumultuous relationship between the dealers and the carriers. In the New York market, however, T-Mobile has managed to understand and consequently leverage the indirect distribution network to its advantage. They have done this by providing solutions to four issues that dealers hold very close to their heart:
c Consistently providing competitive commissions and bonuses,
c Four-month chargeback period as compared to the industry average of six months,
c Minimizing non-paid activations,
c Regularly touching the dealer through proactive customer support initiatives.
We believe these factors have enabled them to consistently increase their indirect monthly activation totals, a feat that is commendable in light of the competitive nature of the New York cellular market.
Ajay Bhumitra
American Connections
