The market for enabling premium mobile content will grow to $7.4 billion by 2011 as consumers demand richer media on their mobile phones, according to new figures from iSuppli Corp.
The market-research firm said technology companies that provide content-delivery infrastructure reaped $4.2 billion of the $16.3 billion premium mobile content market last year, thanks largely to ringtone and wallpaper sales. But a “seemingly insatiable consumer appetite for personalization and entertainment content” on phones will push the overall premium content market to more than $35 billion by 2011.
And companies that help facilitate the delivery, storage and purchase of that content stand to gain substantially, the firm predicted.
“Bringing content to a handset is a very complex and fragmented process with an assortment of partners and ever-changing proportions of on-deck and off-portal transactions,” said Frank Dickson, iSuppli’s principal analyst for multimedia content, services and infrastructure. “In some instances, players in the value chain will be partners, and in some instances they will be competitors.”
The ecosystem for content delivery companies will simplify as consolidation continues to narrow the field, Dickson added.
‘Insatiable consumer appetite’ to make mobile content worth $35B by 2011
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