RIM and Brightstar Introduce a Localized BlackBerry Bold 9780 Smartphone in Vietnam

Research In Motion | July 19, 2011 | Press Release
 
Ho Chi Minh City, Vietnam – Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and Brightstar Corp. today introduced a localized version of the BlackBerry® Bold™ 9780 smartphone in Vietnam.  Featuring an incredibly easy-to-use Vietnamese keypad and localized user interface, the BlackBerry Bold 9780 is elegantly styled and packed with advanced communications and multimedia features. It also comes with the BlackBerry® 6 operating system.
Dany Bolduc, Vice President of Vietnam at RIM, said: “The BlackBerry Bold 9780 is a powerful and feature-rich smartphone with an exceptional keyboard and a compact and stylish design. It comes with the BlackBerry 6 operating system to deliver a truly outstanding mobile experience. We are confident that the BlackBerry Bold 9780 and its localized features will be well received by customers in Vietnam.”
“We are very pleased to work with RIM to launch this fully localized BlackBerry smartphone for the Vietnam market,” said Thanh Vo, National Marketing Manager for Brightstar Distribution in Vietnam. “The BlackBerry Bold 9780 has already quickly become popular in the market and we can see that the addition of the Vietnamese keypad and software will make it appealing to an even wider range of Vietnamese consumers.”
The BlackBerry Bold 9780 offers a compelling blend of features, performance and design. It supports 3G networks around the world, as well as Wi-Fi® connectivity and GPS for location-based applications and geo-tagging. Its 5 MP camera comes with a full complement of high-end features including continuous auto focus, scene modes, image stabilisation, flash and video recording. The BlackBerry Bold 9780 also includes 512 MB Flash memory and an expandable memory card slot that supports up to 32 GB of storage.
In addition to its localized Vietnamese user interface, the BlackBerry 6 operating system delivers an approachable and engaging experience that’s powerful and easy to use. It integrates a rich WebKit-based browser that renders HTML web pages quickly and beautifully for a great browsing experience. The browser offers fluid navigation using the handset’s optical trackpad, includes tabs for accessing multiple sites simultaneously and provides a zoom feature that can intelligently auto-wrap text in a column while maintaining the placement of a page’s key elements for easier viewing.
Additional features of BlackBerry 6 include expanded messaging capabilities with intuitive features to simplify the management of social networking and RSS feeds (Social Feeds), and integrated access to BBM™ (BlackBerry® Messenger), Facebook®, Twitter™, MySpace™ and various instant messaging applications on the BlackBerry Bold 9780 smartphone. Its enhanced multimedia experience rivals the best in the industry and includes a dedicated YouTube app. It also features redesigned Music and Pictures applications and a new universal search feature that allows users to more effectively search for content on the smartphone as well as extend their search to the Internet.
The BlackBerry Bold 9780 smartphone is now available from authorised resellers through Brightstar Vietnam Distribution. As with all BlackBerry smartphones purchased from authorised resellers in Vietnam, the BlackBerry Bold 9780 is covered under an 18-months warranty with support from local after-sales service centers. For more information about the BlackBerry Bold 9780, please visit www.blackberry.com/bold.
Press release via RIM