LONDON—JumpTap Inc. expanded on its mobile search product line with two new products for carriers and advertisers.
The company unveiled an “advertising suite,” which is designed to allow mobile marketers to place targeted ads among results returned during a mobile search. The application supports a variety of advertising methods, including pay-per-click, pay-per-call, banners and interstitial ads, and enables advertisers to target users by geography and device type. The suite also allows businesses to interact directly with wireless users during a purchase.
JumpTap also introduced a mobile search index, which allows both off- and on-portal wireless properties to be discovered during wireless searches. Mobile Web site owners can submit their sites for inclusion in the index through JumpTap’s Web site, and the product features a “spidering” component for automated delivery of Internet-based mobile content.
“What we’re doing now is optimizing where ads are being presented,” said Eric McCabe, JumpTap’s vice president of marketing. “We’re helping advertisers find the appropriate space for their type of ad.”
The new offerings are extensions of JumpTap’s white-label search service, which is marketed to operators looking to deliver their own branded offerings rather than those delivered by Google Inc., Yahoo Inc. and other service providers.
