SCOTTSDALE, Ariz.—Mobile users continue to opt for streaming music services over full-track downloads and wireless video services, according to the latest figures from In-Stat.
The market research firm found that consumer interest in mobile music has outpaced interest in wireless TV over the last three years, although both applications are increasingly gaining potential adopters. Also, streaming music “is most like familiar and successful mobile consumer services,” the company said, and is less costly to deliver than video or full-track offerings, which can require digital rights management technology.
“Streaming music, which could be marketed like satellite radio services, such as XM and Sirius, holds the most interest of all mobile multimedia for consumers,” said In-Stat analyst David Chamberlain, “and it may be easier to deliver than video.”
