CORAL SPRINGS, Fla.-Advertising agency PinPoint Interactive Media has launched a suite of mobile marketing solutions, including SMS marketing and mobile Web site development, appropriately dubbed PinPoint Mobile.
The company said its new division will offer a single outlet for a range of mobile marketing offerings, including location services and m-commerce, and suggested that it would target the hospitality and travel industry, among other sectors.
Subscribe now to get the daily newsletter from RCR Wireless News
Pinpoint touted mobile marketing as more cost-effective than direct mail, phone or e-mail. The company did not mention in its news release whether it was supporting an opt-in choice for consumers, which the Mobile Marketing Association touted at CTIA 2006 in April as a must-do step for the mobile marketing industry as it works with carriers concerned about estranging their customers by delivering advertising and marketing offers to handsets. A company spokesperson was not immediately available for comment. Pinpoint said it has served Fortune 500 companies since 1995.
