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SouthernLINC launches new marketing campaign touting southern roots

ATLANTA-Regional wireless carrier SouthernLINC Wireless launched a new marketing campaign touting the company’s links to the South and the Southern way of life, according to a company statement.

The company did not say how much it will spend on its “Simply Southern” campaign, which was created by Atlanta-based ad agency Kilgannon.

SouthernLINC is tying several new promotional offerings with the campaign. The company will offer three new Motorola Inc. phone models for free with a two-year contract and mail-in rebate, and also announced unlimited mobile-to-mobile on select plans; family plans that allow users to share minutes; volume discounts on select plans for business customers; and free access to The Weather Channel and SouthernLINC downloads on some consumer service plans.

SouthernLINC operates an iDEN-based network in parts of Georgia, Alabama and Florida.

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