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Scan Mobile, Orange enter messaging partnership

LONDON-Text messaging company Scan Mobile scored a major new outlet for its applications, announcing a partnership with European carrier Orange to offer a variety of messaging applications.

Among its portfolio, Scan Mobile will offer Orange subscribers its ticketing and shopping applications, which allow users to purchase tickets to night clubs and music festivals as well as CDs and DVDs using short message service messages. The company’s messaging platform interprets naturally constructed phrases like “Do you have any tickets for Glastonbury?” and offers automated customer support and user profiles.

“Offering intuitive, user-friendly applications that reflect Orange’s philosophy and personality is a crucial part of Orange’s strategy for success,” said Steve Wallage, the carrier’s m-commerce senior product manager.

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