Telefonica’s O2 Litmus Fails The Litmus Test; App Effort Closes Down

PaidContent: UK | June 17, 2011 | Ingrid Lunden

Attention mobile operators: here’s a cautionary tale for you about what happens when you try to wedge yourself into the app ecosystem created by the likes of Apple (NSDQ: AAPL), but fail to engage developers.

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