VIENNA, Va.—There are opportunities for newspapers across the country to sell news and information to wireless users, but the service must be tailored, personal and unobtrusive, according to a new study from the Newspaper Association of America.
The study, “Info to Go, Key Findings and Recommendations on Wireless Publishing,” found wireless users are interested in accessing up-to-date, relevant information. Further, they would be willing to pay for premium services such as classified advertising alerts for new apartments for rent.
But, according to the study, the information must be quickly accessible and the advertising restrained.
