NEW DELHI, India—TA Orange has decided to offer airtime discount coupons to fixed-line subscribers of its affiliate, TelecomAsia, in the second phase of its soft launch of GSM services in Thailand.
In the first phase called “Family and Friends”, the mobile-phone service was made available to employees of the CP group, a key promoter of the project. Now the company is targeting 1.7 million fixed-line subscribers of TelecomAsia by offering them discounts on TA Orange airtime.
The expansion is still a soft launch and customers would be advised the system is in the testing stage, company executives were quoted as saying in Thai media. This campaign was not a full commercial launch, although the network now covers all major cities.
