DirecTV | February 3, 2011 | Press Release
DIRECTV is the Exclusive Satellite Provider of Perú Mágico, Offering a Rich Selection of News, Entertainment, Sports and More – All Direct from Peru
EL SEGUNDO, Calif.–(BUSINESS WIRE)–DIRECTV, the world’s most popular video service, is the first and only satellite provider to offer Perú Mágico to consumers in the United States. Perú Mágico is a unique network that offers news, entertainment, sports and other culturally relevant programming, straight from Peru. Perú Mágico will be available as part of the DIRECTV Más™ programming platform.
“From the beginning, we’ve been committed to offering our DIRECTV Más customers the most relevant programming available,” said Toby Berlin, vice president of DIRECTV Programming Acquisitions. “The addition of Perú Mágico will enhance our current lineup by offering an exciting mix of Peruvian news, entertainment, sports and cultural programming, bringing Peruvian families even closer to home.”
“As we continue to expand Perú Mágico’s reach around the globe, we are very pleased to partner with a premiere service like DIRECTV, which clearly embraces the high level of content synonymous with our brand,” said Werner Schuler, CEO of Media Networks Latin America, S.A.C., a Telefónica Company. “We look forward to serving DIRECTV Más subscribers with the best programming Peru has to offer.”
Perú Mágico offers highly-rated programming from PlusTV, an arts and entertainment channel with live programming content; CMD, Peru’s leading sports network with exclusive rights to 13 professional Peruvian soccer teams including Universitario de Deportes and Alianza Lima; and Canal N, Peru’s leading twenty-four-seven news channel.
Perú Mágico is now available on channel 431. The network is included in OPTIMO MAS™, MAS ULTRA™ and LO MAXIMO™ packages; it is also available through the add-on packages En Español and America’s Plus.
DIRECTV Más provides access to more than 60 Spanish-language channels* and over 235 English-language channels, all in digital quality, with the best variety of sports, news, entertainment, music, and family programming. *Includes English-language broadcast channels with alternate Spanish-language audio and Sonic Tap Music channels.
As the leader in soccer, DIRECTV Más also brings viewers GOL TV, not available on DISH Network, and provides access to more than 325 exclusive games from the European League, La Liga, The UEFA Champions League, not available through cable or DISH Network. For more information about DIRECTV Más, please visit www.DIRECTVMas.com or call 1-866-501-1Más (627).
About DIRECTV
DIRECTV (NASDAQ: DTV) is the world’s most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its 27.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 19.1 million customers access to over 160 HD channels and Dolby-Digital® 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET™, award winning technology like its DIRECTV® DVR Scheduler and higher customer satisfaction than the leading cable companies for ten years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 8.5 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
About Media Networks Latin America:
Media Networks Latin America (MNLA) provides data processing services, content generation and advertising sales to wholesale clients in Peru, Brazil, Colombia, Venezuela and Chile. This creates an instrumental infrastructure that allows MNLA’s clients to provide satellite television and satellite-based internet services to their subscribers. The company, which serves more than 2 million subscribers and has more than 4 million activated set-top boxes, plans to expand into Central America and Mexico by the end of this year. MNLA is a subsidiary of Telefónica, one of the world’s largest telecommunications companies by market cap. Telefónica’s, activities are centered mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. Telefónica operates in 25 countries and its customer base exceeds 264 million globally. The company’s growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America.
