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ScoreBoard tallies network optimization

ScoreBoard likes to keep the networking slate clean of errors.

The company, which specializes in network management and optimization for the mobile communications industry, helps operators to improve network quality and leverage existing core network assets and, therefore, lower costs.

The key, according to the company, is to ensure more capacity per cell site.

Joy Nemitz, ScoreBoard’s vice president for marketing and sales, identified three main areas of the network to optimize and manage: the RF footprint, service area and traffic channels.

“With a comprehensive, accurate and repeatable methodology,” she said,” ScoreBoard reduces inter-cell interference for any wireless technology,” which includes TDMA, CDMA and GSM protocols.

The ultimate purpose is to ensure the transmission of data, she said, without the familiar stories of churn and other hiccups.

She said ScoreBoard helps operators anticipate accurate levels of data in their mobile networks. The company also uses an integrated modeling technology to monitor network data.

The company’s solution allows an operator to measure capital efficiency and quality of the network system, provide analysis for the moment, as well as changes that occur, and track metrics within a market across a network and multiple networks.

The company said the solution is tailored to the client’s technology, efficiency needs and costs.

“One of our patents, NOK, ensures a non-intrusive way of capturing data during the day,” said Nemitz.

The solution, she said, helps managers, engineers and executives to “track, trend and forecast network growth.”

Scoreboard said it can save a carrier between $300,000 and $500,000 from not building sites because of the efficiency its solution offers for existing ones. This, ScoreBoard believes, can ultimately save a company up to $100 million in capital savings.

Scoreboard customers include AT&T Wireless Services Inc., CellularOne, WFI, Auselda and TTK Wireless Telecom Inc. The company, which has been operating since 1996, began with seed money of $500,000 and raked in $4.2 million in its first-round venture capital financing in March 1999 and $25 million last year.

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