SANTA ANA, Calif.-Samsung Electronics Co. Ltd. and SRS Labs Inc. entered into a licensing
partnership that calls for Samsung to use SRS’ VIP voice technology in its cellular and wireless handsets
worldwide.
SRS said VIP increases the clarity and intelligibility of the spoken voice, especially in environments
with high ambient noise. The agreement with Samsung marks the first design win for the VIP technology, which SRS
acquired last year.
The first VIP-based products from Samsung are scheduled to be digital cellular phones that will
begin shipping worldwide during the second half of the year, said the companies. The two have agreed to a joint
worldwide marketing campaign in which the VIP logo and technology will be actively promoted, said SRS.
