The following is market share information for the top five largest mobile-phone manufacturers for the third quarter of 2008. The figures were compiled by research firm IDC.
Nokia Corp. retained its No. 1 position, while Samsung Electronics Co. Ltd. scored the No. 2 slot. Sony Ericsson Mobile Communications came in third, and Motorola Inc. continued to lose share and came in at No. 4.
The third quarter reflected dismal, 3.2% growth over the year-ago quarter and down slightly from the preceding quarter. The third quarter typically sees a ramp-up in shipments in anticipation of a robust holiday quarter.
Three rays of hope, according to IDC: Nokia, with 39% global market share, has reaffirmed its outlook for the year. Apple Inc. reported 6.9 million devices sold in the quarter, making it the sixth-largest global vendor by volume and third by revenue. And margin-rich smartphones, which typically generate higher average revenue per user for carriers, remain on a strong growth curve.
Top Five Mobile Phone Vendors’ Market Share in the Third Quarter of 2008 |
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Vendor |
Q308 |
Q307 |
Q308/Q307 Change |
1. Nokia |
39.4% |
38.6% |
5.5% |
2. Samsung |
17.3% |
14.7% |
21.6% |
3. Sony Ericsson |
8.6% |
8.9% |
-0.8% |
4. Motorola |
8.5% |
12.8% |
-31.7% |
5. LG Electronics |
7.7% |
7.6% |
5.0% |
Others |
18.5% |
17.4% |
9.9% |
Total |
100.0% |
100.0% |
3.2% |
Source: IDC Worldwide Quarterly Mobile Phone Tracker. Note: Units in millions. Shipments only include branded shipments. |