OVERLAND PARK, Kan.-Flexible digital rights management solutions and ad-supported services are crucial to driving the wireless content market, according to a study from The Management Network Group Inc.
The management consultant firm said U.S. carriers should look to advertisements to support mobile content, and should prioritize content by customer demographics. Content providers, meanwhile, need to find ways to implement DRM offerings that allow users to access and consume content easily, rather than restricting usage.
TMNG conducted more than 50 interviews with technologists and business people from wireless and fixed-line operators, cable companies, manufacturers and content providers for the study.
“It is much easier to navigate around a 17-inch screen with a keyboard and a mouse than over a phone with a keypad,” said Matthew Dinsmore, vice president of TMNG. “Carriers need to make that experience easier. … The content could be the same, but the experience of how you get it could be a real differentiator.”
