PERTH AMBOY, N.J-U.S. Starcom Inc. teamed up with Zamia Group L.L.C. to distribute Latino-focused ringtones and other mobile digital entertainment in Mexico and the United States.
U.S. Starcom is a provider of value-added prepaid services and solutions, while Zamia is a mobile digital entertainment provider specializing in niche markets. The digital content, distributed under Zamia’s Sabormobil brand, will be marketed via advertisements on phone cards, flyers, posters, Web sites and other media and sold using premium text messaging.
The company said that to purchase a ringtone, wallpaper image or mobile game, consumers can send a text message to the advertised number. The content will then be delivered to their phone within minutes and the charge will show up on their service bill.
“Having a mobile digital entertainment partner that is geared to the Latino market is exciting for us because it enables us to deliver an important, fast-emerging, value-added service to the urban base we serve,” said John DiDomenico, president and chief executive of U.S. Starcom. “We see mobile digital content as a natural extension to the numerous communication products we offer.”
Terms of the deal were not disclosed.
