When you were a child how did you imagine supermarkets would be in the future? Maybe you thought it would no longer even be necessary to go into a physical store. Or that, if we had to go, the experience inside would be completely different and hi-techy.
However, years have passed and we still go shopping food much in the same way we did 20 years ago. Although I really enjoy food shopping (I love to cook, and so going to the market is a great opportunity to plan different dishes), but there are days when I cannot stand it. So, if you’re somewhat like me, you’re going to love the Tesco business case in South Korea.
Tesco has created a truly unique way of shopping, bringing shopping to everyday people, through big virtual panels fixed in subways station.