Virgin Mobile Latin America (VMLA) confirmed today it would launch operations in Colombia in the second half of the year. The company said it has received all regulatory approvals necessary to begin its business from the Ministry of Information and Communication Technologies, and recently signed an agreement with Telefónica’s Movistar.
Last June, VMLA announced its plan to launch mobile virtual network operator services in Latin America, and has since made progress towards its goal of beginning commercial operations in many countries.
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U.K.-based Virgin Groupfirst announced Latin America plans for Chile using Movistar’s network. VMLA said it expects to begin those operations before the end of March. VMLA has also received regulatory approval regulatory authorities in Mexico and Peru.
Virgin’s founder, Richard Branson, commented that he is excited to have made such good progress towards launching mobile service in Latin America, and that this is an exciting project for the company.
Peter Macnee, VMLA’s president and CEO, noted that the reaction Virgin is experiencing from operators, regulators, retailers and potential partners across Latin America has been “simply amazing.”
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