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Prepaid update: Leap reports slower growth; T-Mobile USA rolls out GoSmart Mobile

Leap Wireless (LEAP) reported a dip in service revenues for the fourth quarter, and although the carrier added customers, the rate of customer additions slowed. Fourth quarter service revenues were $700.2 million, down 4% from the year-ago quarter. Operating income was $60.6 million, but would have been negative if not for a net gain of approximately $106 million resulting from an exchange of spectrum licenses.

Leap reported 419,000 gross customer additions and approximately 337,000 net customer losses for the fourth quarter. Roughly 77% of the additions and 60% of the losses were related to Leap’s Cricket Wireless service. “During the fourth quarter, Cricket Wireless gross additions decreased by nearly 50% year-over-year due to general softness in the prepaid sector and increased average out-the-door selling price for our full-featured, better-quality devices,” said Leap CEO S. Douglas Hutcheson in a statement. Customer churn during Q4 was 4.6%.

In other prepaid news, T-Mobile USA’s GoSmart Mobile brand launched today throughout the United States. The service has been available in nine test cities, and is distinct from T-Mobile USA’s higher-end, HSPA+ prepaid service. GoSmart Mobile plans start at $30 per month for unlimited talk and text; $35 per month for unlimited talk, text, and 2G data; and $45 per month for unlimited talk, text, and 5 GB of 3G data.

T-Mobile USA offers two devices with the service, both priced below $100. Customers also have the option of using their own unlocked GSM phone with the service.

T-Mobile USA is owned by Germany’s Deutsche Telekom, which agreed last year to merge T-Mobile USA with MetroPCS, another U.S. carrier that has been aggressively expanding its prepaid offerings. An estimated 80 million Americans signed up for a prepaid phone plan last year.

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Martha DeGrasse
Martha DeGrassehttp://www.nbreports.com
Martha DeGrasse is the publisher of Network Builder Reports (nbreports.com). At RCR, Martha authored more than 20 in-depth feature reports and more than 2,400 news articles. She also created the Mobile Minute and the 5 Things to Know Today series. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York and managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Martha is the board president of Austin's Trinity Center and is a member of the Women's Wireless Leadership Forum.