Mobile internet ad spending doubled last year, as advertisers spent $8.8 billion to reach consumers on mobile devices. More than half that amount went to Google.
But $8.8 billion is less than 2% of the $557 billion that adverisers spent on all media combined...
Telecom operators are in the early adoption stages of real-time analytics solutions. Most operators haven't adopted these solutions because they haven't had the technology available, argued Adrian Pasciuta, Vitria Technology director of industry solutions, during a video interview with RCR Wireless News.
“In order to do...
Emphasizing that big data's greatest benefit is the business value it brings, Gartner analysts said that CIOs must put analytics at the center of business and IT. “Application-centered today will be business analytics-centered tomorrow,” said Bill Hostmann, Gartner VPand distinguished analyst. Hostmann spoke with...
Mobile operators are looking for ways to provide a remarkable and differentiated user experience. Maintaining an accurate frequency and phase synchronization between radio access and mobile core network is an easy way to achieve this objective. For more information, download Juniper's White Paper about LTE-Advanced...
The rapidly growing field of data analysis tools and platforms designed for telecom and mobile carriers was the focus of the Telecom Analytics Conerence, a partner event held at CTIA Wireless 2013 Convention and Expo. The event, presented by RCR Wireless News in collaboration with Interwork Media, featured...
How are analytics feeding new pricing models? There is a lot of discussion around service-based pricing and how good data analytics could be necessary to create the right price points and packages which will appeal to subscribers. To debate these issues, RCR Wireless News...
Telecom analytics is one of the most exciting areas in the wireless business. In a very competitive environment, carriers have to give a deeper look at how they manage all data they have in order to give them advantages and monetization opportunities. Information without...
LAS VEGAS—One of the hottest topics in the telecommunications industry today, analytics was highlighted by several companies at this year’s CTIA event. During the wireless association's trade show, RCR Wireless News interviewed key players to better understand what’s going on in the industry and the...
Telecom operators are looking at telecom analytics solutions to better understand their customers and develop more sophisticated and personalized offerings. Although more in-depth adoption of these tools has not yet happened, telecom operators have used analytics for quite some time.
Russian telecom operator Mobile TeleSystems...
Telecom analytics is one of the most exciting areas in the wireless business. In a very competitive environment, carriers have to give a deeper look at how they manage all data they have in order to give them advantages and monetization opportunities. Information without...
Once you were what you ate. Today, you are your mobile device. Mobile operators have an intricate and involved relationship with their customers. As technology evolves, smartphones are becoming
Ericsson is looking to transform operations and business support systems (OSS/BSS). The company is looking to help operators improve efficiency, bring services more quickly and simply to market while facing massive growth in video traffic, over-the-top services and applications in the next few years.
To...
The combination of mobile, cloud, social, big data and the "Internet of things" is driving company efforts from many different industries, and telecom operators are in a good position to take advantage of these trends, according to Mike Riegel, IBM VP for mobile and WebSphere...
LAS VEGAS — In a darkened room, a single light focused on a white Ford Fusion with Robert LeBlanc, SVP of the IBM software group, and Vijay Sankaran, Ford Motor Company's director for application development, inside. They got out of the car and walked to the...
What's the real adoption rate of telecom analytics and big data solutions in the telecom sector? Observers interviewed for an upcoming feature report believe that both technologies will remain hot topics over the next 18 months, since most carriers are still in the evaluation...
Average revenue per user has long been the benchmark metric in the wireless industry with fortunes gained and lost on even small changes in an operator’s ARPU result. However, ARPU was borne from a wireless
Both marketing and IT executives believe that big data is a key competitive differentiator and will be core to implementing a more customer-centric business culture, according to a new study conducted by the CMO Council in partnership with SAS.
The study found that 61% of...
With the increased availability of high-speed networks and end users incorporating mobile into their lives in an increasing number of ways, the amount of data generated through these interactions is growing exponentially.
Users love their smartphones and tablets and are increasingly comfortable in being in contact with the Web all the time; mobile data is getting big and estimated to be doubling every year.
Does this scenario sound familiar? A premier wireless retailer has great locations, robust handset selection, top-notch agents and an advanced in-store experience – it is the model for retail success … until you look behind the counter and find:
Nokia Siemens Network declared the death of big data in a blog post earlier this month. The company claimed that carriers should embrace what it calls "right data," which according to NSN, is “the information that will actually enable operators to generate true insights and take...
For marketers, it’s highly important to understand individual customer behaviors to reward them with personalized offers. However, getting to know your customer base is only the first part of the equation.
Every operator knows that customer loyalty and retention are critical to bottom-line performance. But, to implement proactive loyalty and retention initiatives, operators must be able to
The "Internet of things" is one of the most exciting emerging trends although a lot remains to be done to realize its potential. Steve Hilton, lead analyst for Analysys Mason's enterprise and SME strategies research programs, is betting that carriers will embrace the Internet of...
