YOU ARE AT:OpinionReader Forum

BROWSING: Reader Forum

Reader Forum: Your mobile website is probably broken and you don’t even know it

It is impossible to guess what mobile device, operating system version, user context or accessibility requirements your customers will be viewing your website on before it happens. But with a mobile

Reader Forum: Delivering differentiation through real-time monetization

The wireless industry is one of the richest sources of news – technology breakthroughs, key appointments and disappointments, patent disputes, network developments, thinner/lighter/smarter/smaller devices,

Reader Forum: VoLTE – The next-generation tool for maximizing voice revenue

In today’s data-centric world, LTE is typically associated with evolving high-speed data services, but its voice applications are rapidly gaining traction. As global LTE network deployments rapidly accelerate,

Reader Forum: Adjusting to the age of the ‘digital lifestyle’

Many operators around the world are cognizant of the fact that there has been a seismic shift in their business world over the last few years, while others are just waking up to the reality.

Reader Forum: Uplink DAS performance – then and now

Distributed antenna systems have been one of the fastest-growing types of cellular infrastructure for the past 15 years. In the late 1990’s, DAS were initially deployed inside

Reader Forum: The rise of the contextual and customizable mobile Web

With the rapid increase in social networking, gaming and commerce traffic coming from mobile devices, there’s suddenly a gaping need for a Web experience designed primarily for access from mobile devices,

Reader Forum: SDN and its benefits

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but...

Reader Forum: This is what the future of high-quality video looks like

If you manage an enterprise IT network, chances are that “high-quality video sessions” are the last words you want to see. As most businesses are still trying to figure out how they’ll deliver voice and

Reader Forum: Big data, business intelligence and customer analytics

Once you were what you ate. Today, you are your mobile device. Mobile operators have an intricate and involved relationship with their customers. As technology evolves, smartphones are becoming

Reader Forum: CPRI and DAS

One of the enduring challenges in matching up a distributed antenna system with a mobile base station has been the need to use RF as the method of interface. Using RF as the interface adds complexity and

Reader Forum: Beyond the ‘connected home’ to ‘connected lives’

Most consumers are now familiar with the concept of the connected home, and some are even utilizing it today through services like Verizon’s Home Monitoring and Control offering.

Reader Forum: Revolution LTE

Today carriers are racing to offer triple-play and quadruple-play service bundles which include TV, voice, high-speed Internet and mobile services to subscribers everywhere in America.

Reader Forum: The evolution of E-band

What will be the impact on network planning when the next generation of E-band radios (those that operate in the 80 GHz band) hit the market? Some have predicted they will become the mainstay radios

Reader Forum: Front-haul compression for emerging C-RAN and small cell networks

The vision of small cell and centralized radio access network (C-RAN) has recently generated significant interests among the research community, the device suppliers and the original equipment manufacturers

Reader Forum: Building the foundation for LTE revenue

With 100 million LTE subscribers in 2012 and 381 operators currently investing in LTE in 114 countries (source: GSA), LTE has been growing much faster than predicted, driving increases in volume,

Reader Forum: Smartphone images drive future consumer interactions

While emphatically stubbing out his umpteenth cigarette of the morning, Don Draper throws the story board on his desk “No one cares about your damn copy, Peggy.” Okay, so maybe this didn’t

Reader Forum: Is 2013 the year of VoLTE?

The mobile core is changing. Fast. Mobile network operators around the globe are embracing the transition from legacy mobile technologies to next generation infrastructures and the new LTE core

Reader Forum: The death of ARPU

Average revenue per user has long been the benchmark metric in the wireless industry with fortunes gained and lost on even small changes in an operator’s ARPU result. However, ARPU was borne from a wireless

Reader Forum: When should a wireless carrier disclose location data to law enforcement?

Wireless carriers often receive court orders to assist electronic surveillance by law enforcement agencies. In fact, over the last decade, the number of court orders for electronic surveillance has doubled to some 3,000 per year,

Reader Forum: Data-driven analytics optimize device portfolios

Does this scenario sound familiar? A premier wireless retailer has great locations, robust handset selection, top-notch agents and an advanced in-store experience – it is the model for retail success … until you look behind the counter and find:

Reader Forum: Making the right data decisions

Most communication service providers use data the same way they’ve been using it for years – to drive business processes; enhance network efficiencies; and identify solutions for challenges such as revenue

Reader Forum: Prepaid marketing – tips for keeping your customers (Pt. 2)

For marketers, it’s highly important to understand individual customer behaviors to reward them with personalized offers. However, getting to know your customer base is only the first part of the equation.

Reader Forum: Prepaid marketing – tips for keeping your customers (Pt. 1)

Every operator knows that customer loyalty and retention are critical to bottom-line performance. But, to implement proactive loyalty and retention initiatives, operators must be able to

Reader Forum (MWC 2013 Edition): Themes from MWC 2014 (…. not a typo)

I am sure that many of you, like me, were comprehensively bombarded with vendor pre-show announcements in the week before the recent Mobile World Congress event. In addition, every analyst