Policy, regulatory and spectrum news insights
The Brazilian unit of Spain’s Telefónica aims to be the biggest and best telecom provider in Brazil — and that consumers recognize it as such. That might not be easy, because Telefónica Brazil faced serious problems with its Internet broadband service Speed in 2008, and it took some time to recover from the brand damage. However, the current scenario is brighter: Little more than one year after the mobile carrier Vivo’s acquisition, all Telefónica’s products will be rebranded under the Vivo name.
