Global Wireless Solutions discusses wireless network testing methods core to Verizon, AT&T, T-Mobile and Sprint marketing efforts
In an attempt to gain an advantage over rivals, domestic wireless carriers have turned more aggressively to claims of superior network performance based on various testing methodologies performed by a growing number of companies. These results can be seen in just about any commercial or advertisement, with every carrier claiming their network has some sort of coverage or performance advantage.
Whether its Verizon Wireless, T-Mobile US, Sprint or AT&T Mobility, it’s not hard to find at least one “independent” network performance test claiming an advantage for someone.
But, just what do all these claims mean, and which – if any – can be trusted? In an attempt to clear the air a bit, on this week’s Carrier Wrap we spoke with Paul Carter, CEO of Global Wireless Solutions, to dig into the various testing methodologies. In the interview, Carter looked at what GWS terms uncontrolled crowd source testing; controlled application testing; and controlled rigorous benchmarking using test equipment.
GWS earlier this year challenged RootMetrics’ popular crowd-sourced ratings of wireless carriers with a new OneScore rating system for wireless carriers, which takes into consideration both how users want to utilize their devices as well as actual network testing data.
Make sure to check us out again next week when we speak with Roger Entner from Recon Analytics to discuss the first wave of wireless carrier quarterly results.
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