Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is available here.
Following years of promises, and highlighted by the annual claim that...
Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is now available at RCRWireless.com.
In recent years, mobile advertising has gained good...
Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, "The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps." The 80-page special edition is available here.
Few metaphors more aptly describe the wireless industry and at the...
Apple Inc.’s preview yesterday of its updated iPhone operating system provided some insight into the company’s plans moving forward, but not enough to paint the entire picture.The most compelling update appears to be the iAd platform that will allow application developers to insert advertisements...
Editor's Note: This article is an excerpt from RCR Wireless News' March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition is now available at RCRWireless.com.For a community that clamors around the word "open"...
Just days ahead of planned products announcements that are expected to broaden the breadth of its lineup, Apple Inc. announced strong financial results including record iPhone sales and profits.During its first fiscal quarter ended Dec. 26, 2009, Apple said it sold more than 8.7...
The mobile advertising war brewing between Apple Inc. and Google Inc. took on a smaller rival today as Opera Software said it had acquired AdMarvel Inc. for an undisclosed amount. Oslo, Norway-based Opera said the deal will enable the company to “expand its portfolio...
U.S. wireless carriers need to become more like media companies or cede control of the mobile marketing space to powerful companies like Google Corp. and Apple Inc., according to a few industry insiders, commenting on Apple's acquisition of Quattro Wireless earlier this week.As wireless...
The increasing rivalry between Google and Apple spilled over into mobile advertising space this morning with Apple's announcement it is buying Quattro Wireless for a reported $275 million, according to All Things Digital, which broke the news.Neither Apple nor Quattro commented on the price...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Happy holidays from Reality Check. Below are the three of the top trends that shaped our...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Happy holidays from Reality Check. Below are the three of the top trends that shaped our...
LOS ANGELES – What a perfect setup for this week's Mobile Marketing Forum. Barely a week ago, AdMob gets acquired by Google Inc. for $750 million, making it the third-largest acquisition in Google's history."If that's not a validation ... then I don't know what...
Clearwire gets more funding from Sprint, other investorsFrom: RCR Wireless NewsClearwire Corp. confirmed it would gain another $1.564 billion in funding from its existing partners to help it continue to build its nationwide WiMAX network. Sprint Nextel Corp., which owns 51% of Clearwire and...
Google's back on the acquisition front, spending $750 million in stock Monday to acquire mobile display ad company AdMob.AdMob is perhaps best known for serving display ads on iPhones, but it also recently started a business unit focused on ads for Android phones. The...
Jaguar and Land Rover have committed to mobile buys worth a collective $1.6 million for 2009, according to AdMob, the ad network that has been tapped to run the automakers' mobile campaigns. The luxury auto brands will split the budget to run mobile campaigns...
The following list includes venture capital and other investments into wireless companies announced during the fourth quarter.
This list comprises the amounts that were invested into wireless companies, as well as the companies that led the investment.
RCR Wireless News collects venture-financing deals in the wireless...
SMS-based search company 4INFO launched an ad-serving offering that places marketing pitches in text messages.AdHaven, as the service is dubbed, is designed to enable mobile operators, content publishers and SMS aggregators to deliver text ads from anywhere in the world. The offering includes ad...
The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.AdMob: Draper Fisher Jurvetson's Growth Fund and Northgate Capital invested $12.5 million into mobile advertising company AdMob. The company...
AdMob unveiled a new ad network designed to help developers to monetize their applications on the Android platform.The San Mateo, Calif.,-based mobile ad startup said it already serves ads on mobile sites on Android, receiving more than 27 million ad requests last month. The...
Welcome to our inaugural special report on Mobile Movers and Shakers for 2008. In this report, RCR Wireless News recognizes just some of the people who have been or hope to be instrumental in shaping the industry, leading it into new areas and creating...
The economic downturn is already dragging down the online-marketing space, but pure-play mobile ad companies swear they're not worried about its affect on the wireless Web.Nielsen Online last month reported a 6% overall decline in "image-based" online ad spending in the first half of...
The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--AdMob: Sequoia Capital's Growth Fund led a $15.7 million Series C round of funding into mobile advertising company AdMob....
Like a lot of news networks, CBS jumped on the citizen journalism bandwagon with a free iPhone app, Eyemobile for iPhone, to make it easy for users to upload news to its user-generated news site, CBSeyemobile.com.Interesting, though, the citizens' definition of "news." Karl Johnson,...
Microsoft Corp. announced its first ad-syndication deal in the United States, touting a pact to deliver display ads on CNBC's mobile Web site.The deal, which stems from last December's online-advertising collaboration between the two companies, will see Microsoft serve as the exclusive third-party provider...
